WHO ARE WE ?

Laboa's story

The first mini-production run of around forty pieces was launched, exclusively for friends and family, with no profit motive. The concept was born, and ideas were overflowing : the brand was called "Boa," and the very first logo was far from the one we see today !

2007

It was during her time in Mexico that Mathilde designed and had the very first model made by a seamstress, tailored to her needs: travel, event planning profession, and daily life. The enthusiasm of her loved ones for this new accessory inspired her to share it with others.

2010

Leaving for Vietnam, the project was put on hold, but by no means abandoned !

The project resumes

2013

In Vietnam, the textile industry is well developed and well-known for its expertise. Mathilde went in search of the garment factory that would produce the belt bags, visiting workshops and factories (not always convinced of the respect for human dignity in some companies) .

She then met Marc Blanchard, founder and director of Fair Fashion, a textile workshop voted 1st social enterprise by the Vietnamese textile union, and co-founder of the NGO Alliance Anti-Trafic, which fights human trafficking in South-East Asia. It's a match made in heaven! And it continues today, because we've never left each other !

Back to France

Mathilde set off on the roads of France, the boot of the scenic full of belt bags, to negotiate "on the spot" their sale in seasonal shops on the Atlantic and Mediterranean coasts.